threeModels-V1.0解析.ppt

* Customer research is employed to determine the “Voice of the Customer.” Competition Research helps us hear the “Voice of the Market.” Quality Function Deployment (QFD) helps translate both “Voices” into high-level requirements for the product/service (CTQs). * * Room 1 Customer Needs 2 Competitive Comparative Performance 3 Characteristics/Measures 4 Relationships 5 Competitive Benchmarks 6 Targets And Limits 7 Correlation What’s In It Identified customer requirements and importance. Customer rating of the performance of suppliers. The result of translating the customer require