奥美在品牌管理上的价值要点.ppt

谢谢！ 27 32 34 35 37 38 39 40 41 43 You may ask me why an integrated communication approach? Lets look at the things which defines consumer experience: Consumers are influenced by the products quality, its packaging, history of the company, the telephone manner of your receptionist, Direct and indirect contacts from different perspectives, through different kind of sources. For a company like OM, we have structured ourselves to handle an integrated communication approach that can help the introduction of new brands in China Under the umbrella of OM, we have OM Adver