道德观念的异同在中英广告语言的体现 毕业论文.docVIP

道德观念的异同在中英广告语言的体现 中文摘要语言与文化关系密切，即相辅相成又相互制约。一个民族的哲学观念、文化心理、道德观念、语言表达模式等都会对语言产生作用。广告语言作为一种应用语言，其表达方式有异同, 这些异同会在哲学观念、文化心理、道德观念和思维模式四个方面具体地体现出来。同时, 了解广告语言的异同能帮助人们明白文化的异同，中英广告语言亦然。由此可见分析中英广告语言之间异同的必要性。本文从哲学观念、文化心理、道德观念和语言表达模式四个方面对中英广告语进行了一定程度的比较分析，以揭示中英文化之异同。语言是文化的载体，广告语虽受文化的制约，却也不断传播和推广文化。因此，广告语言会随着文化发展变化，将来对这方面更为深入的研究还有待于进行。关键词：广告语; 中英文化; 哲学观念; 道德观念; 文化心理; 表达模式The Reflection of the Differences and Similarities Between English and Chinese In English and Chinese Advertising Languages AbstractLanguage is closely related to culture as they are beneficial and limited to each other. Also, it is influenced by philosophical thoughts, cultural psychology, moral concepts, and the modes of expression. Similarly, the advertising language is a kind of practical language, with different and similar expressions, which are reflected on philosophical thoughts, cultural psychology, moral concepts and thinking modes. Meanwhile, to understand the similarities and differences between the advertising languages，such as English and Chinese advertising languages， will help us to understand differences and similarities between the cultures. So it is necessary to analyze the similarities and differences between Chinese and Western advertising languages. This paper tends, to some degree, to reveal the similarities and differences between Chinese and English cultures by analyzing the English and Chinese advertising languages on philosophical thoughts, cultural psychology, moral concepts and thinking modes. Language is the carrier of culture. Although the advertising language is limited by culture, it will broadcast and spread culture. Therefore, a further research will have to be carried on in the future, as the advertising language is subject to change with culture.Key words: advertising language; English and Chinese cultures; philosophical thoughts; moral concepts; cultural psychology; expressing modes??一、 引言?广告语言与社会文化不可分割。广告语言如同一面镜子一般，蕴含和反映社会文化，而社会文化影响并制约着广告语言。中英广告语言是中英文化的载体，受中英文化所影响。中