Developments strategy and future trends of Youku Tudou 商务英语论文.docVIP

Developments strategy and future trends of Youku Tudou Company basics Youku and Tudou outline vision for merged company The two leading online video platform in China Youku, Tudou Merger’s Effect May Be Mostly Hype the two leading online video sites by market share Youku,Tudou look inward for growth in original media Youku’s Financial Figures Tudou vs. Youku Popularity comparison Financials comparison Youku and Tudou revenue break-down Youku and Tudou cost of revenues Opportunity and Risks My opinion of Youku Tudou for merged company creating more profit 2. Youku,Tudou revenue share in china 3. Why Tudou sell 4. Disadvantage of this 5. Future trends of Youku and Tudou DATE:November 31,2012 TO:Gu Yong Qiang,CEO,YouKu FROM:ZhangSheng SUBJECT: Company basics Youku Tudou Inc, Chinas biggest online video provider, is stepping up efforts to manage its two online video websites after a merger that combined the two biggest web-video competitors into a single company.?The newly merged company plans to keep Y and T as distinct players to target different kinds of users, an effort that comes amid some analysts doubt about whether the merger can bear fruit as the company expects.? Y, Inc. (NYSE: YOKU), Chinas leading Internet television company (Youku), announced today that Youku Link, the companys cross-platform synchronization product, is now supported by four of Chinas most influential social media. According to data from the four largest sites using Youku Link, users of each service share and repost an average of 650,000 Youku videos every day. Youku is the most widely used source of videos on the SINA Weibo microblogging service. When Renren users share Youku videos with their friends on Renren, every video is re-posted and re-shared an average of 85 times. Youku is also the most widely used video site on Tencent Microblog. According to the most recent figures from Tencent, QZone users were already posting or re-posting a daily