海底捞的营销模式对我国餐饮业的影响.doc

延 边 大 学 本 科 毕 业 论 文 题 目：海底捞的营销模式对我国餐饮业的影响 学 生 姓 名：崔 兰 学 院：经济管理学院 专 业：信息管理与信息系统 班 级：2008级 指 导 教 师：崔 基 哲 副 教 授 二 〇 一 二 年 五 月 摘 要 随着体系的完善、物流的发展、消费者消费习惯的改变，网络营销正在逐步渗透进我们的日常生活，成功吸引了诸多眼球。网民数量迅速增长，带动餐饮新营销模式的发展，餐饮网络营销将成为餐饮行业营销的新阵地 Abstract Along with the network system, the development of logistics, consumer habits changing, network marketing is gradually penetrating into our daily life, and our society has entered the era of network economy. The seabed in the network era, has applied the successful network marketing and traditional marketing combination of new marketing mode, has successfully attracted many enterprises of the eyes. In the fierce competition in the market of the catering industry, the traditional marketing is increasingly showing its serious defects. But in contrast, along with the rapid growth in the number of Internet users, Internet marketing having drive new food marketing development, the marketing network of catering industry will become the new position in the catering industry marketing. Therefore, the catering industry from a single traditional marketing mode into the Internet and economy in close connection with the network marketing, and the organic combination of traditional marketing and network marketing, forming both and mutual promote marketing system. Catering industry combined with the Internet, is not known, but an inevitable, network brings consumers fast, clear, comprehensive consumption experience, which is combined with the real reason. The future of the catering industry’s network marketing, will be the overall brand, involve online meal ordering, electronic commerce, logistics and other fields. A marketing innovation and brand extension of the transformation of the way the catering industry into a starting point, the real value of the released food. Keywords: Catering; Network marketing; Online ordering; Personalized service 目 录 第一章 绪论 1 1.1 研究目的 1 1.2 文献综述 1 1.3 研究内容及方法 1 第二章 海底捞的传统营销及网络营销 3