世纪商务英语综合教程专业篇IIunit4摘要.pptVIP

Translation Skills Translate the following sentences into Chinese. Exercises 1. Breakfast without orange juice is like a day without sunshine. (某橘汁广告) 2. Flowers by Interflora speak from the heart. (某鲜花广告) Simile（明喻）没有橘汁的早餐犹如没有阳光的日子。 Personification（拟人）英特拂劳拉的鲜花倾诉衷肠。 Translation Skills Translate the following sentences into Chinese. Exercises 3. Look young in only two weeks. (某化妆品广告) 4. Catch that Pepsi Spirit. Drink in it. (百事可乐广告) Hyperbole（夸张）两周之内变年轻！ Antithesis (对仗) 品味百事精神，争相开怀畅饮。 Translation Skills Translate the following sentences into Chinese. Exercises 5. Big thrills, small bills. (出租汽车公司广告) Rhyme（尾韵）大刺激，小花费。 Format Practical Writing Introduction: (an introduction of the background information and the purpose of the Proposal) Proposal Required Sources Benefits Weaknesses (if there are some) Sample Practical Writing Proposal on Investment Potential of Ramsden Breweries and Bute Chemicals 　　Introduction: This proposal aims to suggest which company, either Ramsden Breweries or Bute Chemicals, this company should invest by. Studying the current situation of two companies. 　　? Ramsden: The company had mixed results last year, although turnover increased by approximately 25% net profit rose by less than 4%. However, restructuring may be able to eliminate these inefficiencies and expected growth in the drinks industry suggests opportunities for increased profits. Sample Practical Writing 　　? Bute: Results were disappointing, with turnover and profit both falling slightly. Nevertheless, the company managed to increase its dividend to shareholders. The rumored merger seems likely to push up the share price considerably. 　　Conclusion: Despite the merger rumors, any investment in Bute Chemicals would involve a risk. Ramsden, on the other hand, despite its present inefficiency, is still profitable and has definite potential for further growth. 　　Proposal: We would recommend investment in Ramsden Breweries. Practical Writing Situation Writing 　　You are required to