商业综合体案例分析2摘要.ppt

什么是城市设计 城市设计的目标 城市设计与建筑设计 Restaurant Line planning Decoration and guides Management features Commercial facilities Handrail Roppongi Hills The location of the Roppongi Hills 规划设计Planning and Design： 1、在总体规划上，建筑在南北向被有机的组织起来，写字楼区（1）面向长安街； In the overall planning, construction in the north and south up to the organic organization, the office district (1) for the Changan Avenue; 2、公寓区（2）位于用地北部，拥有它相对独立的公寓区花园及水景；另一方面，也使花园充分拥有阳光、拥有更大的日照角度。 Apartment blocks (2) is located in the northern part of land, with its relatively independent apartment blocks gardens and water features; the other hand, also makes the garden fully owned by the sun, with a greater angle of sun. 3、商业区（3）与酒店（4）位于用地的中部，由写字楼和酒店共同围合成一个在北京独具特色的主题公园。 The central business district (3) Hotel (4) in the land, office and hotel Wai synthesis of a unique theme park in Beijing. 4、商城和广场以“水主题”贯穿 Mall and Plaza water theme throughout. 2 1 1 1 3（新光天地） 3（商业街） 3（购物中心） 3（广场） 4（丽思卡尔顿酒店） 4（JW万豪酒店） External traffic 交通设计 Traffic Design ： Internal road system 各占50%，共7.5亿 1 Sino Trade Center Business 项目优势：Project advantages 1、交通：新光天地紧邻城市地铁一号线大望路站，明显的交通优势；华茂中心的定位是集写字楼、高档酒店、高级公寓与大型商业于一体，目标是建设成为100 米之内47 条公交线路停靠，具备成为城市综合体。 1,Ttraffic: Shin Kong Place near Da Wang Road station of the city subway line, the obvious advantage of the traffic; the positioning of the Sino Trade Center is a set of office buildings, luxury hotels, apartments, and large commercial one, the goal is to become within 100 meters of 47bus lines and stops, with the urban complex. 2、区位：新光天地依托的是北京这个CBD 商圈的商务人群和周边高端居住人群。目前CBD 区域消费人群超过50万。 2, location: Shin Kong relies on the Beijing CBD and the business crowd and the surrounding high-end living populations. The CBD area of ??more than 500,000 consumer groups. 业态配比 Format ratio 特色物产 BHG FAUCHON 女鞋区 Shoes District 护肤区 Skin Care District 梦幻内、睡衣室 一茶一坐 水幕空间 Water screen space 综合信息交流中心 Integrated information exchange center 儿童娱乐区 Childrens entertainment district 鹿港小镇 松 伸 日 本 料 理 Restaurant B1层与新光天地及地铁站连通。 利用规划特点