毕业论文（设计）中国家电连锁服务现状及营销策略研究.docxVIP

中国家电连锁服务现状及营销策略研究  PAGE \* MERGEFORMAT II 中国家电连锁服务现状及营销策略研究 摘 要 近十年来,连锁经营在我国发展很快,其组织形式已经被广泛地运用于各个领域。而我国当前连锁经营的业态革命中,以家电行业发展得最快。但是在家电连锁快速发展的同时不可避免的出现了诸多的问题，例如有关方面的人才短缺、单店利润不高、盈利模式不当、标准缺失、竞争同质化等问题。 结合目前我国目前家电存在的一系列问题，针对性提出网络销售与实体店相结合、战略性跨行业发展、“坚持零售，薄利多销”以产定销、建设立体销售网络等一系列解决措施。能在我国家电连锁发展过程中提供参考性意见，在我国家电连锁发展中探讨其未来的发展趋势以及在这种大趋势下中国家电连锁如何更好的走出中国、走向世界。 关键词 家电连锁/发展现状/解决策略/发展趋势  The Chinese electrical appliances chain management status and development trend ABSTRACT Over the past decade, chain operation in China, its development organization form has been widely used in various fields. But our current chain management in the format revolution household electrical appliance industry development in home appliance. But the fastest chain of rapid development and unavoidable many problems, such as the relevant aspects of talent shortage, constructions, profit, earnings mode, standard competition homogeneity, etc. At present in our country at present home appliance with a series of problems, puts forward specific sales and combined entity shop, strategic cross-industry development, to retail, small profits and quick turnover to produce Ding Xiao, construction stereo sales network and so on a series of measures. In Chinas household electrical appliance chains can provide reference opinions in the process of development, in Chinas household electrical appliance chain development into its future development trend and the tendency of the Chinese electrical appliances chain how to better out of China, and to the world. KEYWORDS development situation, solving strategy, home appliance chains, development trend 中国家电连锁服务现状及营销策略研究  PAGE \* MERGEFORMAT 2 目 录  TOC \o 1-3 \h \z \u  HYPERLINK \l _Toc323743880 摘 要  PAGEREF _Toc323743880 \h I  HYPERLINK \l _Toc323743881 ABSTRACT  PAGEREF _Toc323743881 \h II  HYPERLINK \l _Toc323743882 1 绪论  PAGEREF _Toc323743882 \h 1  HYPERLINK \l _Toc323743883 1.1 研究背景及意义  PAGEREF _Toc323743883 \h 1  HYPERLI