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The Love Guru
The Love Guru
“In the New Year, I hope you all will grow a little wiser, and not just a little older…That you will walk your own path, and not just do as youre told. That you will remember your own dreams, and not just always be the one who sacrifices. Look for a man who will support you, dont just be someone else’s support. God bless you, good night everyone.”
As usual, after Lu Qi tweeted his daily “good night” post on Twitter-equivalent Sina Weibo to his mostly female followers, more than 5,000 fans retweeted it and more than 2,000 “liked” it. He calls his posts “chicken soup” for his readers.“I know some girls are waiting for my chickensoup words to have a good night’s sleep,” he wrote.
After publishing a series of books on relationships and marriage and spending five years publishing chicken-soup posts on Sina Weibo, Lu has become a well-known “bestie” to Chinese women. As Chinas most famous relationship guru and a best-selling writer, he has earned his fame by advising women on how to solve relationship problems of all kinds. The publics opinion of him is mixed ?C some are crazy about him and treat him as a love mentor, while others detest him and regard his writing as claptrap.
Smart and shrewd, Lu is also a successful businessman who has pinpointed the huge market stemming from urban women’s relationship and marital problems. He has cut out a large piece of the “love economy” for himself, using pragmatism and business savvy.
Business Sense
Smartly dressed and sporting a pair of gray glasses, this clean-shaven man spoke exceedingly fast during our interview, with a hint of guile in his tone and a touch of a Zhejiang accent.
Born into a wealthy merchant family, Lu has an instinctive head for business. Pragmatism, he stressed, is the standard that he uses to guide his actions.
Unlike most idealistic literary youths who extol writing as a way to achieve self-realization, Lu never shies away from admitting that his primary aim in putting p
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