医药销售技巧探讨.docVIP

管 理 系 毕 业 设 计 医药销售技巧探讨 年 级： 2010级 专 业： 药品经营与管理 班 级： 药品一班 学 生： 指导教师： 提交日期： 2013 年 4 月 10  中文摘要 改革开放以来，随着人们生活水平的提高和对医疗保健需求的不断增长，医药行业一直保持着较快的发展速度。如今，中国逐步进入老龄化人口结构，其巨大的医药消费潜力已经越来越引起全球制药业的广泛关注[1]，随着国内以及国外制药企业的迅速扩张，从事医药营销的人员也激增数倍。在这个产品差异日趋缩小，客户越来越“难伺候”的白热化竞争阶段，医药营销人员要想处于不败之地，自身销售技巧就显得愈发重要。 　　销售技巧是销售能力的体现,也是一种工作的技能，做销售是人与人之间沟通的过程,宗旨是动之以情,晓之以理，诱之以利[]。Abstract Since Chinas reform and opening up, as people living standard enhancement and the growing demand for health care and medical industry has maintained a rapid development speed. Today, China gradually into aging population structure, its huge consumption potential of medicine has more and more cause the extensive concern of the global pharmaceutical industry, as a result of the rapid expansion of the domestic and foreign pharmaceutical enterprise, engaged in pharmaceutical marketing personnel also surged several times. Gradually narrowing differences between the product, the customer is more and more white-hot competition stage of the difficult pharmaceutical marketers to be in the invincible position, their sales skills becomes increasingly important. Sales skills is the embodiment of the sales ability, is also a kind of work skills, marketing is the process of interpersonal communication and purpose is magny cours, xiao zhi Daniel, lure of eli. Lynn. SangNuo said: the progress of the modern marketing is the most important, is to find the value of sales is not the product itself, but the benefits of using it... Salesman must understand the use of all aspects of their products, so can effectively the product sell. Keywords: status quo skills looking for demand  目录 中文摘要 2 关键词： 2 Abstract 2 1.绪论 4 1.1医药销售的定义 4 1.2毕业设计的背景和目的 4 2.销售人员需具备的技能 4 2.1聆听 5 2.2 寻找需求 5 2.3产品介绍 6 2.4重视异议 6 2.5及时更进 6 结论 7 致谢 7 参考文献 8  1.绪论 1.1医药销售的定义 医药销售，就是药品的销售，在销售过程中，能充分体现专业的学术形象，有目的，有步骤地巧妙运用技巧，不仅使客户明白和理解，更重要的是使