山西的餐饮连锁的发展研究 毕业论文.doc

山西的餐饮连锁的发展研究 摘 要 目前餐饮连锁是餐饮业发展的趋势。餐饮连锁规模化的经营可以降低成本，是一种朝阳产业，各方面的统一，使得经营更加高效。本文以世界及全国各大成功品牌的餐饮连锁为鉴，阐明山西餐饮连锁企业现状的缺乏品牌意识，管理能力较低，物流与配送的不足，人力资源的缺乏和培训的缺乏，不够重视企业的制度和文化的建设以及产品标准变化等主要问题，并提出一系列针对这些主要问题进行改进和完善的方法途径。通过对山西餐饮连锁企业发展情况的研究，可大大促进提高山西特色餐饮连锁管理水平以及市场竞争力，进而促进山西特色餐饮连锁良性循环的可持续发展。本文挖掘和解决山西餐饮连锁企业与国际成功品牌所比较而出的一系列问题与不足，不仅可使山西饮食文化得到大力发展甚至于推广向国际，更使本土品牌企业走上与国际接轨的正规运营道路。 关键词：山西餐饮连锁，标准化，人力资源， 企业制度和文化， 品牌意识 Abstract Currently restaurant chain is the catering industry development trend. The restaurant chain scale operation can reduce costs, is a sunrise industry, various aspects of unity, make more efficient operation. Based on the world and the nation each big success brand as the food chain restaurant chain enterprises in Shanxi Province, expounds the status of brand awareness, management ability, logistics and distribution low, the lack of human resources and the lack of training, insufficient attention and enterprise culture construction and product standard changes, and puts forward a series of problems in the main problems of the ways to improve and perfect the method. Through the development situation of shanxi restaurant chain enterprises can greatly promote the study, improve shanxi characteristic catering management level and market competitiveness, and promote the restaurant chain benign circulation of shanxi characteristic of sustainable development. This solution mining and shanxi restaurant chain enterprises with comparative and international success brand of a series of problems, not only can make the diet culture has been developing even more to promote international, domestic and international brand enterprise on the normal operation. Key words：shanxi Restaurant Chain, Standardization, Human Resource ,Corporate Culture and System, brand awareness 目录 第一章 引言 - 1 - 1.1 研究的背景和意义 - 1 - 1.2 国内外研究现状 - 1 - 1.3 研究的内容和方法 - 2 - 1.3.1 研究的内容 - 2 - 1.3.2 研究方法 - 3 - 第二章 餐饮连锁企业基本理论概述 - 4 - 2.1 餐饮业概述的定义和种类 - 4 - 2.2 连锁经营概述 - 4 - 2.2.1 连锁经营的概念和特征 - 4 - 2.2.2 连锁经营与传统经营的比较 - 5 - 2.3 餐饮