Session3WinningCompetitiveAdvantageswithIT.pptVIP

Session 3 Winning Competitive Advantages with IT 1. Case Study: UPS 2. The key applications in business 3. Strategic Information systems 4. Summary of how IT can be used to implement Competitive Advantages 5. Discussion: IT is no longer important Case: UPS(联合包裹服务 ) In late 2000, best known for reliable,efficient package delivery. Delivery 13.6 million packages a day set by 1.8 million shippers （发货人）to 7 million consignees(收货人）. In 1999, its revenue is $27 billions IT/IS in recent decade: 1990: .UPS Net 1993: DIAD(Delivery Information Acquisition Device) mid of 1990: API +tracking system By late 2000: 6 OnLine Tools Late of 2000: e-commerce, e-logistics+…… Case Study: UPS What are the input, processing, and output of UPS’s package tracking system? What technologies are used? How are these technologies related to UPS’s business strategy? What would happen if these technologies were not available? What change in UPS management and organization when they use the package tracking systems? Case Study: UPS Input: Package information, customer signature, pickup, delivery and timecard data, data location(while on route), and billing and customer clearance document. Processing: Mainly,the data is transmitted to a central computer and stored for retrieval. Output: Mostly the same data as the input----pickup and delivery time, location while on route, who signed for the package. Case Study: UPS Technologies used include handheld computers with devices to automatically capture shipping information, barcode scanners(条码扫描器）, telecommunications for transmitting data, cellular phone network, and computer. The strategy is still the original one:”best service and lowest rate”(最好的服务，最低的价格）. Technology allows UPS and its customers to always know where a package is. If the technology were not available, then UPS would, as it has through most of its history, attempt to provide that information to its customers, but at a high price. Note the pressure to reduce process time and cycle tim