什么是学术研究 如何做学术研究 academic research.ppt

What is academic research?… Academic Research What academic research is not? … NOT a consulting project … NOT a market research What academic research is? … IS scientific … IS either practice- or theory-driven, applied or fundamental (basic), but in any case relies on theory What is your contribution? 1/2 We research and we find! Contribution can be theoretical or empirical E.g. theoretical contributions – new causal relations between variables, new moderating effects, interesting curvilinear relations between variables, specification of boundary conditions etc. E.g. empirical contributions – new measurements, new context (e.g. cross-cultural or industrial, product vs service etc), extreme cases etc. Tradeoff between robustness and gravity of contribution What is your contribution? 2/2 Research can be basic or applied. What is “scientific”? The problem of demarcation. What is a criterion of scientific knowledge? Karl Popper’s criterion of “falsifiability” Methodology, critical rationalism What is science? What is theory? What is a fact? What is a hypothesis? Management Science What is management science? Social science Multidisciplinary in nature Incorporates social science (sociology), social psychology, psychology, anthropology, economics, geography, biology (ecology), general system theory etc. Management Science Why economics is not management? Prevailing assumption of agents’ rationality Emphasis on financial (rather than behavioral) rationales Assumption of agents’ homogeneity Positivistic approach (vs. phenomenological, realistic etc in management) Different theories Who needs management science? Academics Policy makers (e.g. ranking criteria, IVA, innovation system attunement etc) Strategy consultants (e.g. practical concepts of business model, product life-cycle, core competence and dynamic capabilities etc) Managers (essential skills mastered at EMBA programs) Beware of fake research!! Focus on the main journals (check ABS and FNEGE lists). Learn