兰州市居民汽车消费状况调查详解.doc

本科生毕业论文（设计） 论文（设计）题目： 兰州市居民汽车消费状况调查 学 院、 系： 统计学院 专 业 (方 向)： 统计学 年 级、 班： 2011级统计2班 学 生 姓 名： 王瑞 指 导 教 师： 庞智强 2015 年 5 月 20 日 声 明 ? 本人郑重声明：所呈交的毕业论文（设计）是本人在导师的指导下取得的成果。对本论文（设计）的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。因本毕业论文（设计）引起的法律结果完全由本人承担。 本毕业论文（设计）成果归兰州财经大学所有。 ? 特此声明 ? ? ? ? 毕业论文（设计）作者签名： 年 月 日 摘要 随着我国汽车产业的发展和人民生活水平的不断提高,私人汽车的消费需求与日俱增，汽车逐渐进入了越来越多的居民家庭。本文通过查阅资料、阅读文献、个人访谈、问卷调查和描述统计等方法来分析兰州市城镇居民汽车消费状况、消费行为、影响因素，分析发现居民最关注汽车的安全性能、售后服务、汽车外型三个方面，并且获取汽车信息的主要渠道是网络，用车上主要是提高生活品质，带来生活和工作的便利，总的来说汽车消费者比较理性。因此建议：汽车企业要进一步提升汽车的安全设施、尽快完善售后服务、不断推出新车型，同时加大网络宣传力度。 [关键词]：汽车消费；影响因素；兰州市城镇居民 Abstract With?the development of Chinas automobile industry?and?the improvement of peoples living standards,?private car?consumption demand?grow with each passing day.?Gansu Province, as a large province of industry in the western region of China, ushered in the rapid development of the auto industry during the period of, automobiles have gradually entered the growing number of households.?In this paper, through access to information, read the literature, interviews, questionnaire investigation and descriptive statistics method to analyze the Lanzhou City urban residents in automobile consumption, consumer behavior, influencing factors. The analysis shows that the residents are most concerned about three aspects of the safety performance of the vehicle, after-sales service, car appearance, and obtain vehicle information is the main channel network, car is mainly improve the quality of life, to bring the convenience of life and work, the total car consumers more rational.?It is suggested that the automobile enterprises to further enhance the vehicle safety facilities, as soon as possible to improve after-sales service, has introduced new models, and at the same time, strengthen the publicity