医药代表行业的问题与对策 医药营销专业毕业论文.docVIP

医药代表行业的问题与对策 目录 摘要······················································2 1 医药代表的含义与本质····································3 医药代表的含义········································3 1.2 医药代表的本质·······································3 2 医药代表的现状··········································4 3 医药代表行业存在的问题··································5 3.1医药代表良莠不齐，功能异化······························5 3.2体制不规范·············································5 4 如何开辟医药代表的“新出路”······························7 自身综合素质的提高····································7 国家部门严格规范各种体制······························7 结论··························