中国电子商务淘宝网的发展 毕业论文设计_.docVIP

编号： 池州职业技术学院 毕 业 设 计 课题名称：中国电子商务下淘宝网的发展 姓　　名： 学 号： 0931241 系 部： 信息技术系 专 业： 计算机应用技术 班 级： 09计2班 指导老师： 二〇一二年六月 中国电子商务下淘宝网的发展 潘锐 （信息技术系 09计2班） 摘要：由于互联网爆炸式发展，所以直接产出了电子商务，这个是网络技术应用的全新发展方向。网上购物的兴起也是由电子商务的发展带动的，网上购物在国内外的风靡下，这个也在一定程度上推进了C2C电子商务模式在中国的快速发展。然而淘宝网正是是我国C2C电子商务模式的典范产物，为中国个人消费者提供了一个网上购物平台。中国C2C市场的领头羊原本是易趣网，但是后来淘宝网超过了易趣网，毅然登上中国C2C市场的霸主位置。这篇文章一开始就讲述了国内外网上消费购物的现象和我国电子商务的发展，并简单说明了淘宝网的现在的状况，淘宝网的创始人和发展历史。此外还主要讲述了淘宝网支付宝的盈利方式，产品和客户服务，淘宝网的交易流程，以及淘宝网平台存在的不足地方和对策。并探讨了金融危机下淘宝网的现在以及未来的发展趋势。本文旨在研究淘宝网电子商务模式来阐述中国C2C电子商务模式未来发展的趋势和在交易过程中的问题。 关键字：电子商务 淘宝网 C2C 网上购物 目 录 一、绪论·························································4 1、课题研究背景··············································4 2、电子商务在中国的发展······································4 3、国内外网上购物的现象······································5 (1)网上购物在中国的现象··································5 (2)网上购物在国外的现象··································6 4、 本文研究的意义···········································6 二、概述电子商务模式·············································6 1、电子商务模式的分类········································6 (1)企业和消费者之间的电子商务····························6 (2)企业和企业之间的电子商务······························7 (3)消费者和消费者之间的电子商务··························7 2、概述C2C电子商务模式······································7 三、淘宝网的简单介绍·············································8 四、淘宝网的创始人和发展史·······································8 1、淘宝网的创始人············································8 2、淘宝网的发展史············································9 五、淘宝网的盈利方式·············································10 1、支付宝的简单介绍··········································10 (1)支付宝的功能··········································10 (2)支付宝的流程··········································10 2、支付宝的盈利方式··········································11 六、淘宝网存在的不足地方和对策···································11 1、淘宝网存在的不足地方······································11 2、淘宝网的对策····························