商务英语企业兼并收购案例解析.ppt

Now its China mainland headquarter (总部) is in Shanghai. It owns many well-known food brands, including peace, Oreo, lots of interest, fun, Trakinas, Tang, Maxwell House, Singles, Philip, Toberone, Planters, delicious, Kraft Miracle Whip, and the European Bismarck. The motivation of this acquisition To get an economy scale When Kraft and Cadbury join their hands, it helps to expand the scale of production and sales to reduce the cost. They both want to increase the revenue by integrating the distribution system and developing new products. To promote the market competitiveness and domin