- 1、本文档共17页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Now its China mainland headquarter (总部) is in Shanghai. It owns many well-known food brands, including peace, Oreo, lots of interest, fun, Trakinas, Tang, Maxwell House, Singles, Philip, Toberone, Planters, delicious, Kraft Miracle Whip, and the European Bismarck. The motivation of this acquisition To get an economy scale When Kraft and Cadbury join their hands, it helps to expand the scale of production and sales to reduce the cost. They both want to increase the revenue by integrating the distribution system and developing new products. To promote the market competitiveness and dominant force For Kraft, this acquisition is a way of the least input, largest gains and fastest effective. Kraft needn’t to make many efforts to build famous brand, weave sales network. All these will be made after the acquisition. To reduce the risks of Kraft’s asset management For the acquisition enterprises, hybrid mergers can achieve diversification, so that it can disperse(分散) the management risks. To avoid bankruptcyFor Cadbury, to join Kraft is beneficial to its business development. It helps reduce the risks to avoid its bankruptcy Kraft: at all costs 组长:李佳乐 组员:朱莲婷 包孝花 王宁 王斌超 陈坚军 NetEase January 20: with 186-year history, the British confectionery brand Cadbury yesterday announced the acceptance that Kraft Foods (Kraft) purchased Cadbury with the improved price of 117 million pounds ($ 19 billion) and defended for their decision of selling Cadbury to this American group, saying that it is the cost of globalization. Kraft Foods Kraft , who produces coffee, candy, dairy products, is now the worlds second-largest food company. In 1982 and 1984, it entered into Taiwan and China mainland market. Cadbury Cadbury Birmingham, a veteran(资格老的) British candy manufacturer founded in 1824, was ever the world’s second largest confectionery company with a total of 2500 types of products and an annual turnover(营业额) over £ 1 billion in the UK . After th
您可能关注的文档
- 上海华为消防培训教材解析.ppt
- 上海机场再融资项目建议书(定稿9).解析.ppt
- 上海嘉定电子商务产业园区.解析.ppt
- 上海嘉定合景菊园项目营销推广策划.解析.ppt
- 商务谈判(国际商务专业)解析.ppt
- 上海嘉定民生村镇银行-银行从业《公司信贷》解析.ppt
- 商务谈判案例百事可乐并购桂格解析.ppt
- 上海建平中学高二生物细胞的结构和功能.解析.ppt
- 商务谈判背对背演讲展示解析.pptx
- 上海交大ARM培训教材ARM集成开发环境介绍.解析.ppt
- DB32_T 3666-2019家庭服务 母婴护理员(月嫂)服务规范.docx
- DB32 4682-2024预制舱式磷酸铁锂电池储能电站消防技术规范.docx
- DB3212/T 1152-2024公共机构能源资源消费统计管理规范.docx
- DB3213_T 1041-2022 服务业用水定额.docx
- DB3203_T 1043-2023 社区居家医疗护理服务规范.docx
- DB32/T 4661-2024 110kV全户内金属结构变电站雷电防护设计规范.docx
- DB3201_T 1167.2-2023 放心消费示范单位创建规范 第2部分:街区.docx
- DB32/T 4705.2-2024口罩 有毒有害物质的测定 第2部分:禁用偶氮染料.docx
- DB3212_T 2001-2019 鹅林下养殖技术规程.docx
- DB3213T 1023-2021 莴苣-丝瓜-豇豆周年生产技术规程.docx
文档评论(0)