BMA382期末考选择题题库.docxVIP

Testbank to accompany International Marketing 3e by Kotabe et al Chapter 9: Developing new goods and services for international markets ? John Wiley Sons Australia, Ltd 2010  PAGE 2 ? John Wiley Sons Australia, Ltd 2010  PAGE 64 Chapter 9 - Developing new goods and services for international markets Multiple Choice __________________ means offering a uniform product on a regional or worldwide basis (only minor alterations are made to meet local standards). Customisation b. Standardisation Miniaturisation Assimilation The correct answer is: B. Refer to section header: Chapter 9 Standardisation vs customization Difficulty: Easy, Factual. The primary advantage to using a standardisation approach to marketing a product in the international arena is: a. Minimisation of costs (which can be passed on to customers) More profit Less service complaints Less product returns. The correct answer is: A. Refer to section header: Chapter 9 Standardisation vs customization Difficulty: Easy, Factual. Standardisation of product has a ________ orientation (lower costs via mass production). Market-driven Service-driven Budget-driven d. Product-driven The correct answer is: D. Refer to section header: Chapter 9 Standardisation vs customization Difficulty: Moderate, Factual. ____________________ is leveraging cross-border differences in needs and wants of the firm’s target customers. a. Customisation Standardisation Proliferation Expansion The correct answer is: A. Refer to section header: Chapter 9 Standardisation vs customization Difficulty: Easy, Factual. All of the following are factors that favour a globalised product strategy EXCEPT: Common customer needs Global customers c. Rising strength of the Latin American markets d. Time-to-market. The correct answer is: C. Refer to section header: Chapter 9 Standardisation vs customization Difficulty: Moderate, Factual. Pepsi’s roll out of Pepsi Max internationally is an example of a company targeting ________________. a. Common cus