全球化妆品行业的探索性分析：主要的竞争品牌，技术和市场的发展趋势 毕业论文外文翻译.docVIP

Exploratory Analysis of Global Cosmetic Industry: Major Players, Technology and Market Trends Humans for time immemorial have used cosmetics, an industry dominated by a few major players. The study reviews main characteristics of this industry and also the key players in the world marketplace. Comparative financial and SWOT analyses provide an enhance dunder standing of the industry. In addition to technology and innovations, current conditions and trends in the cosmetic industry are explored. The study also analyzes in depth the impacts of globalization on this industry. 1. Industry background When people mention about the cosmetic industry, it mostly refers to only color cosmetic or makeup segment. In 2010, Cosmetics (Makeup) products constituted roughly 18% of total global market for Cosmetics, Toiletry, and Fragrance. Let us review some more facts about this industry. USA is the biggest market in the world, but France is the biggest exporter of cosmetic products worldwide. The growth of market has shifted from Western hemisphere to developing regions in South America, Eastern Europe, and Asia especially China; having consumption more than 10.4% CAGR per year during past 5 years. Despite global economic crisis, the cosmetic and fragrance industry still performed well with average growth rate almost 5% across the industry. 2. Industry leaders Despite the economic slowdown in the US, the largest geographic consumer of color cosmetics, most top global cosmetics makers are seeing positive growth. according to Euro monitor International, a global market research firm with offices in Chicago, London and Singapore. Es tee Lauder Company (10.9%), Procter Gamble Company (9.3%), Revlon Inc. (7.1%), and Avon Products Inc. (4.7%) round out the top five. Bushido Company Limited (4.2%), City Inc. (3.3%), Kanebo Limited (2.1%), Kose Company Limited (2%) and Chanel S.A. (1.7%) round out the top 10. Together these producers account for 62.1%, or $15.15 billion, of the total $24