电子商务中英对照EcommerceChapter分析.pptVIP

p117 Advertising as a revenue model element Newspaper and magazine publishers Sell advertising to cover Web site costs Internet Public Library Online Newspapers page Provides links to worldwide newspaper sites Local shopping news, alternative press newspapers Easier transition to advertising-supported Web revenue model Newspaper’s Web presence Provides greater exposure and advertising audience Diverts sales from the print edition (difficult to measure) Operating costs not covered by advertising revenue Targeted classified advertising sites Can command higher rates than general adve