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Problem: Gaining knowledge of customers and making effective use of fragmented customer data. Solutions: Use relational database technology to increase revenue and productivity. Data access rules and a comprehensive customer database consolidate customer data. Demonstrates IT’s role in creating customer intimacy and stabilizing infrastructure. Illustrates digital technology’s role in standardizing how data from disparate sources are stored, organized, and managed. 6.* ? 2007 by Prentice Hall 6 Chapter Foundations of Business Intelligence: Databases and Information Management LEARNING OBJECTIVES Management Information Systems Chapter 6 Foundations of Business Intelligence: Databases and Information Management Describe basic file organization concepts and the problems of managing data resources in a traditional file environment. Describe the principles of a database management system and the features of a relational database. Apply important database design principles. LEARNING OBJECTIVES (cont’d) Management Information Systems Chapter 6 Foundations of Business Intelligence: Databases and Information Management Evaluate tools and technologies for providing information from databases to improve business performance and decision making. Assess the role of information policy, data administration, and data quality assurance in the management of organizational data resources. Nascar Races to Manage Its Data Management Information Systems Chapter 6 Foundations of Business Intelligence: Databases and Information Management Organizing Data in a Traditional File Environment File organization concepts Problems with the traditional file environment Data redundancy and inconsistency Program-data dependence Lack of flexibility Poor security Lack of data sharing and availability Management Information Systems Chapter 6 Foundations of Business Intelligence: Databases and Information Management Traditional File Processing Figure 6-2 The use of a traditional approach to fi