汽车商标翻译技术分析.pptVIP

Translation Methodsof Foreign Automobile Brand Name Contents： Transliteration(音译法) Free Translation(意译法) Combination of Transliteration and Free Translation(音译结合法) Creative Translation(创译法) No Translation(零翻译) Transliteration As for automobile brand names named after a place, a person or a natural phenomenon, transliteration is generally adopted. Advantages: 1.体现异国情调 2.纪念和宣传企业文化 3.产品特性 Transliteration Examples: Seat 西亚特 Renault 雷诺 Buick别克 Polo波罗 Santana桑塔纳 Alfa Romeo 阿尔法罗密欧 Spider斯派得 Aston Ma