商务英语口语培训文稿.docVIP

How to Establish a Good First Impression? It is said that first impressions are lasting impressions. People form opinions and make judgments about us the first time they see or hear us. And these opinions cannot be changed easily later. Bad first impressions often lead to unpleasant results. For example, if you are a salesman and have left a bad impression on your customer, he will probably refuse to buy your product. Then how to leave a good impression on others? First and foremost, good manners are essential. Being polite and friendly with others will help you earn their favor. And it’s also important that your appearance is clean and neat. People say you can’t judge a book by its cover but we make judgments about people just based on their appearances. 如何建立一个好的第一印象？据说第一印象是持久的印象。 别人往往形成观点或作出有关对我们的判断是根据他们第一次看到或听到的。以后并不会容易地改变这种看法。 不好的第一印象往往导致不愉快的结果。 例如，如果你是个推销员，你给你的客户留下一个坏印象，他很可能会拒绝购买你的产品。 那么，怎样才能给别人留下一个好的第一印象？ 首先，必须有礼貌的行为。 礼貌并且对人友好能帮你赢得他们的青睐。 同样重要，你的外表应该是干净整洁的。 人们说你不能通过封面来判断一本书的好坏，但我们往往基于人的外表来判断别人。 How to promote sales? 1. Launch a Web site. Web sites provide your company with worldwide exposure and give your customers convenient access to your services and products. 2. Host a grand opening or hold a reception. Invite local business owners and residents from surrounding neighborhoods. Provide refreshments, free merchandise samples, and have plenty of business cards and company brochures on hand. 3. Monitor the quality of your services and products constantly. Satisfied customers who spread the word about your business are the best source of new customers. Pay attention to pricing, customer service, product availability and prompt delivery. 4. Explore various types of traditional advertising methods such as classified ads, yellow page ads, television and radio, and display ads in magazines and on other Web sites. 5. Distribute fliers and business cards door to door, place them under car windshield wipers and tack them to local apartmen