媒介基础知识技术方案.pptx

ADENDA;电波媒体常用术语;收视/收听率 (ratings)are lists giving the number of people who watched each television program during the week, so that the most popular and least popular programs are known.;目标受众收视/收听率(TARPs)target audience ratings points？;总收视/收听点(GRPs) general rating points;到达率(Reach);接触频次(Frequency);总收视点(GRP) = 到达率(R) x 接触频次(F);其他相关概念;有效接触频次及有效到达率的定义;收视点成本(CPRP);千人成本（CPM）;发行量(Circulation) 实际发行量(ABC) 覆盖地区(Coverage)/发行分布状态（Distribution） 阅读人群（Readership）/阅读率(Rating) 传阅人口/传阅率 阅读人群与发行量/传阅率关系 ;发行量(Circulation) The number of copies sold or distributed （分发）by publication 一份刊物每期实