我国农产品营销渠道新探索全案.docxVIP

PAGE  PAGE 1 重庆科技学院 市场营销学年论文 题 目 我国农产品营销渠道新探索 院 （系） 工商管理学院 专业班级 市场营销1班 学生姓名 罗浩 学号 2009442847 指导教师 韩军辉 职称 副教授 论文成绩__ _ 论文评语__ _ __ _ __ _ 2011 年 6 月 10 日 重庆科技学院市场营销学年论文  PAGE \* MERGEFORMAT 7 摘 要 针对现在出现的农民农产品生产销售价格与市场零售价格的倍差价之大的现象。农民出现 “年丰伤民”，而且低收成年份仍出现收入低下的现象，究其根源，主要问题是农产品市场的不规范，比如批发市场点多却规模小，传统农贸市场销售人占主体，农产品加工程度低，辐射范围小，运输链过长增加成本，加强农产品营销，创新农产品营销渠道，迫在眉睫。本文针对农产品所出现的问题，切实为农民增收的角度提出一系列的方案来探讨渠道的新路子，从农产品生产阶段，根据市场需求来确定生规模，到农产品的深加工处理，建立农村的中心配送中心进行统一配送，同时拓展农产品销售渠道，采用电子化操作，完善渠道技术含量，拓宽销售半径。同时统一农产品市场价格，与超市，零售店 企业建立长期合作关系。 关键字：农产品生产 中间商 终端销售 ABSTRACT Farmers for agricultural production now appears the sales price and the market times the retail price of the phenomenon of the large difference. Farmers a wound in abundance to the people, and the low harvest years the phenomenon of low income are still there, study its causes, the main problem is that agricultural markets are not standardized, such as the wholesale market with many points are small scale, traditional farmers market sales were dominant, low level of agricultural product processing, radiation range of small, increase in the cost of the transport chain is too long to strengthen the marketing of agricultural products, innovative marketing channels for agricultural products, is imminent. In this paper, the problems of agricultural products, and effectively increase income for farmers and the angle of a range of options to explore new ways of channels, from the agricultural production stage, according to market demand to determine the raw scale, the deep processing of agricultural products, the establishment of distribution centers in rural areas uniform distribution center, while expanding sales channels of agricultu