淘宝伤城的经济学(再次改善)解说.docVIP

淘宝“伤”城的经济学分析 【摘要】 淘宝商城一纸新规让众多中小卖家无法接受，进而引发了集体攻击大卖家的暴乱事件，商城一度成为“伤”城。本文通过对网络经济学、垄断市场、博弈论、进入壁垒和社会福利分析等经济学理论的运用，对淘宝商城出台新规并造成伤城的原因、影响进行了一系列分析，并对伤城事件提出了一些可行的建议措施。 关键词：淘宝商城 垄断 博弈论 福利分析 Abstract: Key words: 目 录 引言··························································· 1 淘宝为何会“伤”城············································· 1 2.1 淘宝商城的垄断············································· 1 2.2 新规出台的原因············································· 3 2.2.1 追求超额利润········································· 3 2.2.2 打造优质商城········································· 4 3. 淘宝新规如何“伤”城·············