308445——浅谈兴业银行员工忠诚度的培养资料.docVIP

郑州航空工业管理学院 毕 业 论 文（设 计） 2013 届 旅游管理（空乘方向） 专业 0902041 班级 题 目 浅谈兴业银行员工忠诚度的培养 姓 名 康圣雅 学号 090204108 指导教师 高金章 职称 教授 二О一 三 年 四 月 二十四 日 内 容 摘 要On the cultivation of the industrial bank employee loyalty Author: Tutor: Abstract In recent years, with the development of Chinas economy, the deepening of economic reform, Chinas commercial banks obtained attract peoples attention achievement. As an important pillar of the existing economic system in China, the bank has gradually become the backbone of our economy, plays an irreplaceable role in the development of the national economy. Commercial banks in the process of rapid development, is also accompanied by many problems, problems of human resource management has become a key problem in the process of enterprise development. With the advent of knowledge economy era, human resources management work more and more important. Can say, in todays market economy, who owns a good human resources, whose employee loyalty, who takes the lead. Then, at this stage, the private part of commercial banks with large compared to the state-owned enterprises and foreign enterprises, regardless of the enterprise size and financial strength and other aspects, there is a big gap, which is bound to attract and retain excellent employees brought great difficulties, the staff turnover rate increased year by year, employee loyalty is reduced year by year, the development of commercial bank is only the there is a benefit without harm. The interests of the enterprise employees as the creator, and maintenance is the interests of enterprises, has a very important significance of outstanding, the core staff loyalty to the enterprise long-term, sustainable development. This paper first introduces the background, significance and train of thought, the second part introduces the related concepts of employee loyalty, the third part has carried on the analysis to the reasons for the current situation of bank employe