2.Establish Business Relations.ppt

Establish Business Relations   Ways to Look for Customers： 参加交易会或博览会 (Fair/Expo) 国内外的商会(Chambers of commerce) ，商务参赞处(Chinese commercial counselor’s office) 或其它的商务组织 贸易伙伴的介绍 代表团互访 贸易行行名录 (Trade directory) 客户自我介绍（A.D. or Internet） 通过银行（Banks） Two Steps after target customer is locked. 1.资信调查 （Credit Standing） 2.发建交函 建立业务关系的信（又叫建交函），内容一般包括以下几点： 怎样得知对方公司的名称和地址 自我介绍 阐述写信的目的 表明建立业务关系的愿望并希早日回复 Structure of a start letter Source of information We learned from the commercial counselor’s office of our embassy in your country that you are interested in Chinese handicraft. Self Introduction Company profile We are a leading company with many years’ experience in machinery export business. Produce introduction We have a good variety of colors and sizes to meet your different needs. Purpose of writing In order to expand our products into south America, we are writing to you to seek cooperation possibilities. A pushing end We are looking forward to your specific inquiries. Dear Sirs, We have your name and address from the commercial counselors office of the Chinese embassy in U.K.. We wish to inform you that we specialize in both industrial and pharmaceutical chemicals, and shall be pleased to enter into trade relations with you. To give you a general idea of our products, we are sending you by separate airmail a catalogue together with a range of pamphlets for your reference. Quotations and samples will be sent upon receipt of your specific enquiries. We look forward to your early reply with much interest. Yours sincerely 有关建立业务关系的模板： We have your name and address from…We wish to inform you that we specialize in …and shall be pleased to enter into business relations with you. or We write to introduce ourselves as one of the leading exporter of… or With reference to your letter of Dec.2rd,1999, we are glad to learn that you wish to enter into trade relations with us in the line of… Vocabulary (课后有的) Enter into 开始 Ent