桂林旅游公共信息服务建设对策研究教程.docVIP

目 录 内容摘要·········································1 旅游公共信息服务概念································1 二、桂林旅游公共信息服务建设的迫切性··························2 （一）桂林国际旅游胜地建设的趋势需要··························2 （二）满足游客个性化、高端化及多样化的需求······················2 （三）适应日新月异的信息技术时代需要与时俱进·····················2 （四）从世界旅游名城迈向国际旅游胜地的需要······················2 三、桂林旅游公共信息服务建设现状分析·····························3 （一）旅游信息网·················································3 （二）旅游信息咨询服务···································4 （三）旅游信息广告化······································5 四、桂林旅游公共信息服务建设存在的问题···························6 （一）旅游公共信息资源分布不集中，内容不完