unit 2 Brands课件.pptVIP

Unit 2 Brands International Business English, Book 3 Contents Teaching Objectives and requirement The students will learn the collocations of brand. listen to an interview with a marketing specialist. read an article about Calvin Klein and counterfeit goods. They will carry out comprehension tasks, and study some marketing vocabulary from the article. discuss and analyze a case study of Caferoma, a coffee maker which is losing market share. Students discuss the problems and possible solutions, before deciding on a suitable course of action. Reading Business Brief: Marketing In the past, eve