[参考]基于博弈的“双十一”分析.docVIP

基于博弈论对网上“双十一”满意度的研究分析  目录 绪论·······························································4 1.研究工作概述 1.1调研目的························································5 1.2调研内容························································5 1.3调研范围························································5 1.4 调研时间·······················································5 1.5调研样本情况··················································· 6 1.6 研究意义······················································ 6 1.7 论文技术路线···················································7 2.调查背景资料 2.1 电子商务网站的基本功能·········································7 2.2 网上购物的特点·················································8 2.3 大学生网上购物特征·············································9 2.4 “双十一”的产生与发展··········································10 2.4.1 产生背景····················································10 2.4.2 “双十一”的发展··············································10 2.5 满意度························································11 2.5.1 满意度的产生背景············································11 2.5.2 网络购物满意度研究的历史····································12 2.5.3 满意度级别划分··············································13 2.5.4 顾客满意度测评概述··········································14 3.调查数据统计与模型建立 3.1消费者是否继续参加“双十一”的分析 3.7 结构方程检验··················································20 4.基于博弈的满意度分析 4.1 博弈论应用与顾客满意度研究的意义······························20 4.1.1 顾客价值的博弈解析··········································20 4.1.2 顾客满意的博弈解析··········································21 4.2 以顾客满意度确定企业竞争优势的博弈分析························22 4.3 顾客满意度与市场份额的博弈分析································25 4.3.1 顾客满意度与市场份额的关系··································25 4.3.2 顾客满意度与市场份额的均衡··································26 4.4 关于诚信问题的博弈············································27 4.4.1 博弈模型的建立··············································27 4.4.2 模型求解····················································28 4.4.3 模型分析····················································29 5.研究成果展示