高端个人客户金融需求及商业银行对策研.docVIP

高端个人客户金融需求及商业银行对策研 摘要:客户需求是商业银行服务的前提和基础,高端个人客户是商业银行个人银行业务的主要利润来源?只有认真分析和考察高端个人客户的需求特征,才能更好地把握和满足高端个人客户的金融需求,有效拓展商业银行的利润空间?高端个人客户需求特征日益多元化,有望形成新的金融需求?商业银行需要从经营理念?金融产品?金融服务等方面入手,适应客户需求,创造并挖掘客户价值,在满足高端个人客户需求中实现自身发展?　　关键词:高端个人客户;金融需求;商业银行;金融服务　　Abstract:Customer’s demand is a prerequisite and foundation of commercial bank’s service. Large-scaled individual customer is the major source of profit for commercial bank’s individual banking business. Only by carefully analyzing and investigating large-scaled individual customer’s demand features, can commercial banks do better in satisfying large-sc