汽车行业事业层策略重点.ppt

Business-Level Strategy Michael A. Hitt R. Duane Ireland Robert E. Hoskisson Business-Level Strategy Business-level strategy: an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets Core Competencies and Strategy Key Issues of Business-Level Strategy What good or service to offer customers How to manufacture or create the good or service How to distribute the good or service in the marketplace The Central Role of Customers In selecting a business-level strategy, the firm determines 1