丹麦旗舰健康猪肉内容营销及活动营销-合作方案-2015-3-5.pptxVIP

丹麦猪肉 儿童健康肉食专家Danish pork, healthy food for kids;为什么选择儿童，Why kids?;家长的消费热点，Parents’ purse string;丹麦猪肉 儿童健康肉食专家 Danish pork, healthy food for kids ;整合营销方案Integrated campaign plan ;时间安排Timeframe ;O2O，分步骤，广传播，长期影响力Online to Offline, step by step, mass communication, long tail;O2O，分步骤，广传播，长期影响力Online to Offline, step by step, mass communication, long tail;谁是本小区吃货团长？投票来决定Vote for the Glutton of your community;Tican杯 关爱儿童饮食健康微信晒美食吃货团长评选活动流程介绍 Introduction;Tican杯 关爱儿童饮食健康微信晒美食吃货团长评选活动流程介绍;邀请专业评委团 Invite professionals ;O2O，分步骤，广传播，长期影响力Online to Offline, step by step, mass communication, longtail;特点：基于微信O2O传播Feature：Wechat communication;奖品-由Tican负责/ Prize provided by Tican;Online campaign expectation;线下活动 Offline events;2，线下活动 Offline events 6月中旬，Tican进社区活动，唐镇率先搞，总结经验、模式，并制作成活动手册，然后交给其他各社区的吃货团长们，由各社区吃货团长组织各自社区活动。 June, the demo event will be held in Tangtown Pudong, Shanghai After that, we will create “Event-in-a-box” to copy the events to other communities organized by The Gluttons and supported by Tican;为什么选唐镇？ Why Tangtown?;It’s the center of Pudong District;People in the community have very good education background;People in the community have decent jobs;;Family income are quite good;People have strong demands of safe food;Tangtown event planning- June;事项 / Item;Other events planning- June to September;Campaign Investment Estimation;Campaign Investment Estimation (continued);项目的社会效益分析及传播效益分析 Analysis of the mass communication effect and the social effect;项目的社会效益分析及传播效益分析 Analysis of the mass communication effect and the social effect (continued);Proud to be kids’ patron. Thank you for your support!;谁是邻里+ Who is Neighbors+;齐心协力，为孩子们营造一个共同学习、共同成长的空间 A Social Enterprise;步行十分钟的“少年宫”一站式解决;没有???墙的大学城 A community “university”;有爱的社区才是我的孩子需要的 A community full of love, all for the kids;邻里+组建福山绿城少年足球队Neighbors+ kids football team sponsored by a local real estate developer;S;如何与邻里+互动 Contact us