价格及影响定价的因素.教材.pptx

Sales Marketing Pricing Products 产品定价;Scope 教学内容;Ice Breaking Question 导入问题;Ice Breaking Question 导入问题;Definition of Price 价格的定义;价格意味着什么？;定价的力量;企业在产品定价最常见的错误;影响价格决策的主要因素;Internal Factors Affecting Pricing Decision 影响定价决策的内部因素;Marketing Objectives 营销目标;Marketing Objectives 营销目标;Case 案例;Marketing Objectives 营销目标;Marketing Objectives 营销目标;Marketing Objectives 营销目标;Marketing Objectives 营销目标;Other Objectives 其他目标;;Marketing Mix Strategy营销组合策略;Marketing Mix Strategy营销组合策略;Marketing Mix Strategy营销组合策略;Marketing Mix Strategy营销组合策略;Costs 成本;External Factors Affecting Pricing Decision 影响定价决策的外部因素;Market and Demand 市场与需求;在不同的市场类型中的定价;消费者对价格与价值的认知;Price-Demand Relationship价格与需求的关系;Price Elasticity of Demand 价格需求弹性;Price Elasticity of Demand 价格需求弹性;Competitors’ Prices and Offers竞争者的价格和产品;Other External Elements其他外部因素;影响价格敏感性的因素;影响价格敏感性的因素;Substitute Awareness Effect替代知晓效应;Business Expenditure Effect商务支出效应;End-Benefit Effect最终收益效应;Total Expenditure Effect总支出效应;Framing Effect 框架效应?;Price Quality Effect价格质量效应;Reference Price Effect参考价格效应;Difficult Comparison Effect对比困难效应?;Fairness Effect 公平效应???