国际市场营销教程5.pptVIP

双语教学 国际市场营销 International Marketing 山西财经大学 国际贸易学院 药朝诚 Marketers need information In the United Kingdom, Levi’s coupled industry and population data with its own consumer studies to identify a need for change in its marketing strategy. The company observed that the market for denim, and Levi’s share of that market, peaked in 1996 and then declined. In addition, population trends indicated that the size of the company’s core age group of 18-25-years-olds has been declining in Europe. Levi’s research into attitudes revealed a possible cause of the decline in market share: Young adults in the