[2012.07.8]Apple in China 苹果在中国.docxVIP

 HYPERLINK /thread-72697-1-1.html [2012.07.28]Apple in China 苹果在中国? 本帖最后由 幸福、_找不到 于 2012-7-30 00:21 编辑Apple in China苹果在中国iPhones make Chinese eyes light up苹果让中国人眼前一亮Apple doesn’t just make stuff in China; its sales there are booming, too苹果不仅在中国生产，其在中国的销量也蒸蒸日上Jul 28th 2012 | HONG KONG | from the print edition?? HYPERLINK /forum.php?mod=attachmentaid=NDc3NjR8Mzg1NTcyMTR8MTM2MjM3NDg3Nnw1NDY5MXw3MjY5Nw%3D%3D \t _blank 060 Business - Apple in China.mp3?(2.58 MB, 下载次数: 332)??SAY the words “Apple” and “China” to Westerners, and many will think of sweatshops. Campaigners have accused Foxconn, which makes most of Apple’s gizmos in mainland China, of overworking and underpaying its staff. Apple has promised to insist on better working conditions.很多西方人一听到“中国”和“苹果”，都会想到血汗工厂。苹果大多数零部件便由富士康在中国内地装备生产，其超工时、低薪水的做法遭到了活动者们的谴责。苹果承诺将坚持为员工创造更舒适的工作环境。Ask about Apple inside China, however, and you hear little but praise. It is one of the most admired brands in the Middle Kingdom. A survey last year by researchers at Stanford University found that iPad penetration was greater at an elite high school in Beijing than at one in Palo Alto, California. In the first quarter of this year Apple earned $7.9 billion in greater China, making it the firm’s second-biggest market (see chart). The latest iPad was launched on the mainland on July 20th.然而，苹果在中国口碑极佳，听到的几乎只有称赞。苹果是中国最备受赞誉的品牌。去年，斯坦佛大学的研究者们发现，iPad在北京]一所重点高中的普及率高于加利福尼亚州帕洛阿尔托市的同类高中。本年第一季度，苹果在大中华区盈利79亿美元，其也因此而成为苹果第二大市场（见图表）。最新款iPad于7月20日在中国内地发售。Apple’s latest results, announced on July 24th, were excellent by normal standards: global revenues for the most recent quarter were $35 billion, with a gross margin of nearly 43%. Amazingly, this was worse than investors expected, so Apple’s shares slipped by 4.3%. Analysts blamed weak demand in Europe, as well as purchases deferred because of rumours of a new iPhone launch.7月24日，苹果公布了最新财务报告，从通常标准来看，结果十分可观。最近季度全球收入达到350亿美元，毛利润近43%。但令人惊讶的是，这个数字居然低于投资者们的预期，因此苹果的股价下跌4.3%。分析家们将其归咎于欧洲