电影行业跨国营销中文化冲突的研究——以中美电影行业为例.pdf

电影行业跨国营销中文化冲突的研究——以中美电影行业为例.pdf

onCulturalConflictinTransnational Study Marketing intheFilm Industry theFilm ofChinaandtheUnited Using Industry StatesasaCase Study Abstract the international ofall with Along acceleratingglobalizationprocess,the competition industriesis fierce.Asan ofChina’Sculturaland becomingincreasingly importantpart creative film-television an rolein the industries,the industryplaysimportantrealizing transformationofour economicmode,and inits country’S growth especiallypowerful communicationcontentandcommunicationeffect.Allthese have together great for China’Sculturalsoft ournationalcultureto significanceenhancing power,presenting the thereal world,and thenational obtain film constructing image.To development,the andtelevision not needsto thedomestic also market,but industryonly satisfy requires well out’’as in’’withthewholeworldinview. ‘‘going as“bringing This isdividedintofive first ofintroduction paper parts.Thepart mainlyexpounds theresearch and ofthisthesis.Thesecond background,significance,methodsthoughts part

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