柯达公司案例分析汇编.docxVIP

柯达公司案例分析  目录 一．环境分析········································································ 1.外部环境分析································································· 2.内部环境分析································································· 市场营销分析································································ 1 .前期数据调查································································· 2.市场营销手段·································································· 三．战略分析······················??·················································· 1．1993年前后对比····