Culture ad____ Communication.docVIP

Chapter 1 Culture and Communication I. Teaching Objectives: Have a general view of what culture is. Be aware of some typical responses to a foreign culture. Know the relationship between culture and communication. II. Teaching procedures: The only time when true suffering occurs is when two cultures collide.---Hermann Hesse (German-Swiss poet and novelist, Noble prize winner) Distance and time were once the biggest obstacles to doing business internationally. They are now among the least of concern for any organization that has decided to go global. Today, international businessmen and busine