The Imporance and Strategy of Cross.docVIP

The Importance and Strategy of Cross-cultural Factor in International Marketing Deng Lei, School of Intercultural Studies, Jiangxi Normal University, Nanchang330022, China Abstract: International marketing is conducted in cross-cultural environment and different cultures bring about different manners and behaviors of consumption. Understanding and getting used to a cultural setting and overcoming cultural barriers is the key to successful international marketing. Companies can avoid potential cross-cultural complications and improve efficiency by Enhance local culture, adapt products and proc