第二十届康腾全国高校商业案例大赛综述.docxVIP

第二十届康腾全国高校商业案例分析大赛初赛参赛作品 第二十届康腾全国高校商业案例分析大赛 ——初赛报告文本 余额宝案例分析 参赛队伍：开拓者（西安交通大学） 指导老师：薛伟宏 队长： 队员： 开拓思想，创意无限！~ PAGE \* MERGEFORMAT9 ~ 目录Contents 1.背景概述及互联网金融·········································1 1.1余额宝概述·················································1 1.2互联网理财产品·············································1 1.2.1互联网理财产品概述·······································1 1.2.2互联网理财产品分类·······································3 1.2.3互联网理财产品特征········