旅游市场营销18926.docVIP

课程名称：旅游市场营销 任课教师：崔玉范 Marketing in travel and tourism 1.The meaning of tourism market Travel and tourism as a national and internationally important market, in which the natural focus of management activity is on exchange transactions between visitors (demand) and producers (supply). The travel and tourism industry is outlined as five main sectors. The Hospitality sector (accommodation and catering services) Attraction sector Transport sector Travel organizers’ sector Destination organization Production Orientation The attitudes and responses of businesses whose products are typi