简单财务知识.pptVIP

对我有什么意义 了解 了解公司财务管理指标 加深对公司目标和决策的认知 提高 更好帮助经销商拓展生意机会，培养深层合作关系 为晋升未来管理者作知识储备 帮助个人理财、投资决策 Part I – 财务报表 Financial Statement Finance KPI Volume to C1 C1 to C2 C2 to C3 C3 to C5 C5 to C10 损益表 (Volume, C1 – C10 ) Financial Ratios Profitability Ratios – 盈利能力指标 Help to answer: What is the profit earned per dollar of sales generated or per dollar of capital employed? Liquidity Ratios – 流动性指标 Help to answer: Will the company be able to meet its current financial obligations? Profitability Ratios Gross margin on sales – 销售毛利率 =（销售毛利 / 销售收入 ）* 100% Unit C1 = C1 margin / Sales