barbaraj.ford傅尔德.pptVIP

Barbara J. Ford 傅尔德 Mortenson Center for International Library Programs 摩藤森中心 2010 Characteristics of U.S. Public Libraries美国公共图书馆的特点 Libraries enrich lives 图书馆丰富人生 Libraries welcome everyone 图书馆欢迎每个人 Libraries offer open and easy access 图书馆提供开放和便利的资讯访问 Characteristics of U.S. Public Libraries美国公共图书馆的特点 Libraries belong to the local community 图书馆属于当地社区 Libraries have challenges 图书馆面临挑战 Public Relations Plan 公共关系计划 What do you want to tell people? 你要传达什么讯息? Who do you want to tell? 你的传达对向是? Public Relations Plan 公共关系计划 When do you want to communicate your message? 何时要传达你的讯息? Why do you want to tell people? Do you want them to do anything? 为什么要传达给别人？ 你指望他们做什么? How will you carry out the plan? 如何实践你的计划? What you want to tell about the library? 您想介绍图书馆的什么特点? Education mission including homework assistance, technology training, life-long learning 教育宗旨(作业辅导，技术培训，终身学习) Information for business, local government, consumers 商业,当地政府和消费者信息 Entertainment including movies, gaming, storytelling 娱乐(电影，游戏和讲故事) Public Library Messages公共图书馆的信息 Clear consistent message 明确一致的信息 We enable success 我们助人成功 We’re up when you are: 24 hours a day 全天候服务 Read, Learn, Discover 阅读, 学习, 探索 Kids who read succeed 阅读的小孩会成功 Getting the Message Out传达你的信息 Budget 财政预算 Creditability 诚信 Visuals 视觉 Media 媒体 Community Partners 社区合作伙伴 Targeting your Audience 針对您的听众 Who do you want to tell? 您想要传达讯息给谁? How much time do you have to communicate? 你们有多少时间可以沟通 Do you need action? 您是否需要采取行动？ Communication Skills 沟通技巧 Speaking style open and honest 说话坦诚 Engaging, conversational, enthusiastic 参与，对话，热心 Simple and memorable message 简单而难忘的讯息 Communication Skills 沟通技巧 Easy to understand with no jargon 容易理解，不用专业术语 Targeted for audience 針对您的听众 Tell stories 引用故事 Communication Plan Outline