02__战略管理(双语)_本_柳玉寿_精编.docVIP

西南财经大学天府学院教案 TIANFU COLLEGE OF SWUFE PAGE  第 PAGE 70页 共 NUMPAGES 70页 西南财经大学天府学院 教 案 任课教师：柳玉寿 课程名称：《战略管理》(双语) 任课班级：2012级本科物流01班、营销01班 授课时间：2014-2015-2学期 西南财经大学天府学院教务处制 教 案 编号：01 章,节Introduction to the course授课方式Teach Discuss教 学 目 的Self Introduction： you and me Help students develop interesting in management, and know course schedule, Activities in class, Disciplines, Evaluations and so on.教 学 重 点Arouse students interesting Course Disciplines and Course Evaluations 教 学 难 点1. Arouse students interesting 时间分配教 学 过 程 31 .Introduction to you and me Self introduction, talking about myself, especially about the working experience Student introduction, talking about the future, about career planning and career development, expectation to this course .etc Conclusions: Why study management? As employee or manager in the future, we need know something about management, know something about the organization. Or, Rewards of Being a Manager a Universality of Management Challenges of Being a Manager 2. Introduction to this course ⑴ Courses brief introduction Fundamental management course Part 1: Introduction part 2: Planning part 3: Organizing part 4: Leading part 5: Controlling ⑵ Course schedule 第1周 ： Help students develop interesting in management, and know course schedule, Activities in class, Disciplines, Evaluations and so on. 第2-3周 ： Chapter1: Introduction to Strategic Management, strategy and strategic thinking 第4-5周 ： Chapter 2 Strategic Navigation，vision，mission and goal 第6-7周 ： Chapter 3 the external environment analysis: opportunities, challenges and industrial competitiveness 第8-10周：(其中:第9周五一假期) Chapter 6 7 Strategic Management and Types of organizational strategies 第11-12周： Chapter 5 Overall strategy: the configuration and construction ways of creating value 第13周： Chapter 6 Competitive strategy, value creation and build sustainable competitive advantage 第14周 ： Chapter