团购行业经营风险分析和对策研究翻译.docVIP

团购行业经营风险分析及对策研究 ——以美团网为例 摘 要 本文基于风险管理理论对团购行业存在的风险进行研究。首先论述了风险管理相关理论，其次概述了团购行业的发展背景及现状；在此基础上，重点研究了团购行业的经营风险及其产生的原因，其中主要经营风险包括诚信风险，遭遇不良商家风险以及遭遇不良顾客风险，然后通过调查问卷的方式，针对团购行业的经营风险存在的原因进行分析，并得出诚信风险是影响团购行业发展的瓶颈。最后针对美团网的特点及存在的不足，并借鉴淘宝网风险防范模式，为美团网建立一套风险防范模式。本文研究结论对团购行业风险防范模式的建立具有一定的参考价值。 关键词：网络团购，经营风险，信用体系，风险防范 Risking Analysis and Management Strategies of Customers Group Industry ---A Case of the U.S. Customers Group Mission Network Abstract The theise is to do some research for the potencial risking of Customers Group Industry, being based on the theory of risking management industry. Firstly, it discusses the related theory of risking management, and then states an overview of the development of Customers Group Industry background and current situation. On this basis, it focuses on the causes of operational risks, including the main business risks, credit risk, risk of encountering bad business and unqualified customer risk. Then, through the questionnaire, for the reason of existence of operating risks Customers Group Industry analysis of the causes and effects. At last, we can come to the conclusion that credit risk is the key obstruction to the development of this kind of industry. Finally, as for the characteristics and shortcomingsof the U.S. Mission Network, we will consider Taobao risking prevention as a model for the U.S. Mission Network to establish a network risking prevention model. This conclusion onestablishment of Customers Group network’s risking prevention has some reference value.