跨商务文化交际.ppt

Chapter 2 Communication Between Cultures: Verbal Communication;Introductory Case;; Verbal communication;Attributes of Verbal Communication;Language and Culture; The Influence of Culture on Language;;Chinese way of greeting;;Denotational meaning;;;;Comparison between English and Chinese ;Examples ;European Dragon;;Business Implications;;;;In the figure, some people see a duck, some people see a rabbit, and others alternately see a duck and a rabbit . ;In the picture, some see the profile of an Indian while others see the back of an Eskimo walking away, and still others alternately see both. ;Seeing does not mean believing, sometimes. Focus on the dot and move your head back and forth. What is happening?;From responding to these pictures, we can gather that people see differently and evaluate differently. Such an understanding helps form the basis for successful intercultural communication.;1. Appropriately C. Dogs are the best friends of human beings. I ate dog meat. A. Chinese dragons are great. Chinese dragons are ferocious. ;3. Given context C. Bottom up. Take this cup of alcohol. If you don’t. Me either. A. Help yourself, please. I made all these by myself. Please enjoy them. ; Language in use and Culture;; Different perceptions of titles;;How to show gratitude;How to invite others;;; How to chat with others;Being modest;;;Oral Communication;Chinese Verbal Style;Chinese VS. North American Verbal Style;Ways of VC between Easters and Westerners;As what has been explained above, verbal communication can be conducted both in spoken form and written form. It has cultural features sometimes. Therefore, people from different cultural backgrounds have different ways of verbal communication. In the following we just show how differently the Easterners and the westerners communicate. ;When talking, Easterners tend, often superficially, to yield to the other party’s views without making any open protest. Westerners, however, are usually direct i