BriefIntroduction：LayoutandFormatsofBusinessLetters商务信函的构成和版式说课.ppt

Brief Introduction ——Layout and Format of Business Letters; Learning Objectives  1. Have a clear idea about the 7 standard parts of a business letter 2. Know about the 6 optional parts of a business letter 3. Know about different formats of a business letter 4. Be able to write a business letter with appropriate parts in correct format;Functions of Business Letters ;The General Procedures for Business Letter Writing:;Letterhead Reference Number Date Inside Name Address Attention Line Salutation Subject Line ___________________________________________________ __________________________________________ Complimentary Close Signature Encl CC Postscript ;Parts of a Business Letter 信件组成部分;Optional Parts 附加部分 8. Reference number (Your ref/ Our ref) 参考编号 9. Attention line (ATT or Att) 经办人(具体收信人) 10. Subject line (Re) 事由 11. Enclosure (Enc./Encl.) 附件 12. Carbon copy notation (CC/cc) 副本抄送 13. Postscript (P.S.) 附言;1)Letterhead;名称、地址的写法;中文名称、地址举例;Guangdong University of Foreign Studies No.2, North Baiyun Avenue, Baiyun District, Guangzhou, Guangdong, 510420, P.R. China ;中国地名的翻译规范;2) Date;Examples:;3) Inside name and Address;信内把收信人名称地址写明对工作有便利。对发信人而言，便利有二： 一是发信时可与信封地址相互对照，避免放入信封时发生差误； 二是发信后便于准确归档，便于以后查找。 对收信人而言，便利也有二： 一是收信人读信时，如发现信封名称地址与封内名称地址不符，可以知道是放入信封时发生错误，将信返回； 二是收信后如信封与信函分离原信仍能保持完整，便于查阅。;4) Salutation;5) Body of the Letter;6) Complimentary Close;7)The Signature;8) Reference Number 参考编号（案号）;9) Attention Line指定收信人;10) Subject Line / Re Line;11) Enclosure;12) Carbon Copy Notation;位置： 附件之下，左对齐 表示该信件同时抄送给他人 1. 明抄：cc Marketing Department 2. 暗抄（密送）：bcc Mr. Simpson ;13) Postscript （P.S.）;Formats of a Business Letter 商业信函的格式;缩进式示例;完全齐头式示例;? Letterhead Reference number Date ? Inside Address Attention line Salutation: Re/Subject line __________________________________________ ____________________ __________________________________________ ____________________