《企业战略管理》教大纲(英文)。doc.docVIP

《战略管理》教学大纲 英文名称：Strategic:Winning in the Marketplace 学　　分：3学分　　 学 时：48学时 先修课程：管理学、组织行为学、国际贸易、人力资源管理、市场营销、会计、经济学等 适用专业：工商管理类专业 Course Description Unlike other business courses that concentrate narrowly on a particular function or piece of the business—accounting, finance, marketing, production, human resources, or information systems, strategic management is a big picture course. It cuts across the whole spectrum of business and management. The center of attention is the total enterprise–-the industry and competitive environment in which it operates, its long-term direction and strategy, it